• About Christina Pappas

    Christina Pappas, President

    Open the Door’s principal, Christina Pappas, founded the company to provide clients with a unique network of marketing and communications contacts. With over twenty seven years of experience, Pappas’ background follows a career in the hospitality industry holding the position of Director of Marketing for both the Massachusetts Convention Center Authority and the Massachusetts Port Authority.

    As a solid leader with a number of key relationships on local, regional and international levels, Pappas has been responsible for generating significant results, including:

    • Creating a global destination marketing program that positioned Boston and New England as a world class destination in over 20 countries. Her work resulted in a 15% increase in international visitors to the region, 12% above the national average;
    • Generating $1.1 million worth of business for a local destination management company during a three month period, exceeding goal by 400%;
    • Developing a strategic plan and marketing tactics that resulted in 10% increase in visitation to Salem, MA;
    • Increasing awareness of Hyatt Regency Boston among consumers and travel trade over a 12 month period, resulting in: 25% increase in hotel revenues; 7% increase in ADR; 127% increase in packages sold over the previous year; and $774,000 worth of free publicity in radio and print media;
    • Developing strategic partnerships which resulted in leveraging marketing budget dollars a spectacular 600% for the Massachusetts Port Authority; and
    • Planning and implementing all domestic and international advertising, sales promotions and public relations for the Massachusetts Convention Center Authority, generating a 500% growth in awareness over an 18 month period in the United Kingdom alone.

    Long recognized for her marketing expertise by the US Travel Association and the Hospitality Sales & Marketing Association International, Pappas has garnered over 30 awards for advertising, public relations and community programs and speaks frequently at industry events, both nationally and internationally. Because of her expertise in the international market, since 2010 she has written the international column in Meeting Mentor Magazine, the official publication of Conference Direct. In this column, she teaches US based meeting planners how to do business internationally.

    Pappas serves on the board of Skal, having been President of Skal Boston in 2011. She has served on the board of US Travel Association and MAASH (Massachusetts Advocacy for Arts, Sciences, and Humanities). She is a member of US Travel Association, Skal, Meeting Professionals International, Professional Convention Management Association, the Greater Boston Convention & Visitors Bureau, Massachusetts Lodging Association, North America Travel Journalists, International Food & Wine Travel Writers Association and the Public Relations Society of America. Pappas has also served as Professor at the Boston University School of Hospitality, teaching Meetings & Events.