WHO WE ARE
Grow your business and connect with your audience
Open the Door "accesses the world" for our clients. Whether they are private business, government agencies, trade associations, travel and tourism leaders, or companies that serve the hospitality industry, we work with them to build their business, domestically or internationally. Learn more about our clients and what we’ve done for them.
SERVICES WE OFFER
Open the Door “opens doors” for its clients by providing unique access to over 20 in country marketing, advertising and public relations firms that focus the meetings and leisure travel industry, allowing clients to “access the world”. Learn more about our specific services and what we can do for you.
Marketing, public relations, advertising and/or sales representation;
Development and/or implementation of sales, marketing and/or public relations strategic plans;
Branding and messaging;
Analysis of marketing/sales department structures;
Resource assessment; and
Writing and editing;
Press releases Newsletters, annual reports and advertorials;
Respond to appropriate editorial leads;
Development and implementation of media tours and events; and
Communication audits; and
Production Services: We have worked with production companies such as BBC Holiday Heaven, BBC Good Food Live, Good Morning America, Peter Greenberg, and Burt Wolf Travel and Trails planning their itineraries, hotel negotiation, location manager/scout, whatever they needed.
MARKETING & COMMUNICATIONS
Creative Marketing and e-marketing campaigns;
Graphic design and print product management for newsletters, brochures, sales kits, press kits, websites, and other collateral material;
Develop third party product consumer marketing opportunities;
Website content development;
Educational training in tourism; and
Development of Strategic Alliances: One of the major strengths of the Open the Door is the extensive and demonstrated experience we have partnering with a variety of organizations and leveraging resources to achieve greater results. Recognizing the importance of finding non-traditional partners, we work with consumer products, airlines, colleges and universities, the travel trade and any organization that is targeting similar clients where we have been able to work together and leverage marketing budges. We ensured that all receive fair and equitable coverage and that their individual goals and objectives were met while meeting the overall goals of the group as a whole. Working with over 100 companies like Harrods Department Store, Doug Flutie Jr. Foundation for Autism, Keds Sneakers, Timberland Shoes, DHL, American Airlines, and more, Open the Door has leveraged marketing budgets 600% in order to generate awareness for clients.
Database development and maintenance;
Sales promotion activities: road shows; product launches, trade/consumer shows; and
SOCIAL MEDIA MARKETING
Establish presence on all social media platforms including Facebook, Instagram, Twitter, Pinterest and more
Build engagement with existing followers and grow engagement with potential followers
Reach new audiences through social media
Categorize your posts with an individualized hashtag and handle specific to you
Engaging/Interactive Instagram stories