Open the Door provides unique access to over 20 in country marketing, advertising and public relations firms that focus on the meetings and leisure travel industry, allowing clients to “access the world”. Listed below are a selection of the services we offer – we can work together to build a custom package that best fits your needs!
MARKETING & COMMUNICATIONS
- Creative Marketing and e-marketing campaigns;
Graphic design and print product management for newsletters, brochures, sales kits, press kits, websites, and other collateral material;
Develop third party product consumer marketing opportunities;
Website content development;
Educational training in tourism; and
Development of Strategic Alliances: One of the major strengths of the Open the Door is the extensive and demonstrated experience we have partnering with a variety of organizations and leveraging resources to achieve greater results. Recognizing the importance of finding non-traditional partners, we work with consumer products, airlines, colleges and universities, the travel trade and any organization that is targeting similar clients where we have been able to work together and leverage marketing budges. We ensured that all receive fair and equitable coverage and that their individual goals and objectives were met while meeting the overall goals of the group as a whole. Working with over 100 companies like Harrods Department Store, Doug Flutie Jr. Foundation for Autism, Keds Sneakers, Timberland Shoes, DHL, American Airlines, and more, Open the Door has leveraged marketing budgets 600% in order to generate awareness for clients.
SOCIAL MEDIA & DIGITAL MARKETING
Creation and management of all social media platforms
Establish presence and creating consistency across all social media platforms including Facebook, Instagram, Twitter, Pinterest, etc.
Digital content creation and creative caption writing
Developing your digital public persona and translating your goals to your followers
Build engagement with existing followers, grow engagement with potential followers and reach new audiences through social media
Categorize your posts with an individualized hashtag and handle specific to you
Building a consistent brand across all platforms
Engaging/Interactive Instagram stories
Social Media ad buys and sponsored posts
Creating and editing Reels on Facebook/Instagram
Social Media Content Development & Management;
Writing and editing;
Newsletters, annual reports and advertorials;
Respond to appropriate editorial leads;
Development and implementation of media tours and events;
Communication audits; and
Production Services: We have worked with production companies such as BBC Holiday Heaven, BBC Good Food Live, Good Morning America, Peter Greenberg, and Burt Wolf Travel and Trails planning their itineraries, hotel negotiation, location manager/scout, whatever they needed.
POLITICAL & IMAGE CONSULTING
Virtual Services: Creating and administering virtual meetings on Zoom, Microsoft Teams, Facebook/Instagram "Live," webinars, telephone town halls, etc.
Public relations, press releases, newsletters, writing and editing copy
Meeting organization and execution
Event organization and execution
Online funds management: Anedot, WinRed, Eventbrite, Nation Builder, etc.
Private coaching sessions in-person or via Zoom include public speaking, business meeting speaking, healthy vocal production, connecting with your audience
Email marketing and creating targeted emails with content design
In-house voiceover artists (both male and female voices) for advertisements, commercials, digital ads, etc.
All Social Media services as listed above
Instagram specific photography captured in square
Food / beverage photography
Event / Meeting photography
Creation of Reels
Event idea development
Event, meeting, conference and convention management both in-person and virtual
Event, meeting, conference and convention organization and execution
Sales Account Management;
Database development and maintenance;
Sales promotion activities: road shows; product launches, trade/consumer shows; and
Marketing, public relations, advertising and/or sales representation;
Development and/or implementation of sales, marketing and/or public relations strategic plans;
Branding and messaging;
Organizational Structure Analysis;
Analysis of marketing/sales department structures;
Resource assessment; and