BOSTON CHILDREN'S MUSEUM FIVE FRIENDS FROM JAPAN EXHIBIT
OBJECTIVE: To generate awareness locally and regionally for Boston Children's Museum and its new "Five Friends from Japan Exhibit"
This interactive exhibit was developed and conceived over a two year period in Boston and after it's Boston launch, travelled to the United Stated and Canada, visiting at least 10 difference cities.
A program was developed to:
Generate awareness for the exhibit and the museum locally
Generate awareness for the museum nationally
RESULTS: During a three month period, major coverage was received in the following publications:
Hanson Town Crier
East Boston Times
GBCVB Boston Overnight
Mayors Office of Cultural Events Winter Guide to Boston
In addition, feature pieces were placed in the New York Times twice, Travel & Leisure as well as Time Magazine for Kids.